Install Google Tag Manager

  1. Overview
  2. Getting Started
  3. Install Google Tag Manager

Google Tag Manager

Google Tag Manager (GTM) is a free tool from Google that lets you easily manage and add tracking codes (like Google Analytics or Google Ads) to your website or app without needing to change the code directly.

GTM makes it simple to update and manage these tags through an easy-to-use web interface. This means you can quickly set up and adjust your tracking without relying on developers, making it faster and more efficient to manage your website’s analytics.

How to Install Google Tag Manager

Installing Google Tag Manager (GTM) on your website is quick and easy—just follow these steps, and you'll be done in about 5 minutes:

  1. Create a GTM Account and Container:

    • Visit the Google Tag Manager website.
    • Sign in with your Google account.
    • Click "Create Account" and enter your account name and country.
    • Click "Continue" and set up a container by naming it (usually your website name) and selecting the platform (Web, iOS, Android, or AMP).
    • Click "Create" and agree to the GTM Terms of Service.

  2. Install the GTM Code Snippet:

    • After creating the container, GTM will give you two pieces of code.
    • Copy the first code snippet and paste it into the <head> section of your website, ideally as high up as possible.
    • Copy the second code snippet and place it immediately after the opening <body> tag of your website.
Was this article helpful?